Flexibility is our strength; our size keeps our staff trained, active and involved. Our business decisions, short or long term, happen right here. We fear no egos nor rely on distant head offices to make managerial or operational decisions for us. We are survivors in a contracting industry, thriving year after year because we never start at “can’t be done.” In a time of mergers and acquisitions, we choose to remain independent. We have a vision, and we are in it for the long term. In the briefing and learning process, all team members part in brainstorming sessions, market research, media updates, market changes, new opportunity assessment and act as sounding boards during the planning and buying process.
Barlow media is an industry recognized media agency and has service agreements in place with all major media suppliers. Service agreements address the role, responsibility and accountability on the account including turnaround times, innovation, added value in the form of discounts, dividends or unpaid ad space, online options, colour bonusing, editorial features and community relations initiatives. Though Barlow Media’s approach to execution and delivery of a media buy reaches for the most cost efficient means it also recognizes that the “consumer return” of your media investment is just as important.
